What are the best iPhone cases on Amazon Merch on Demand to sell as gifts?

iphone cases on merch

With a staggering two million searches for gifts on Amazon Merch on Demand, and with Christmas just around the corner, we asked ourselves whether iPhone cases promoted as gifts are a niche worth entering.

And our hunch is that it is.

Below, we analyze key market insights and expose the best iPhone case sub-niches. But there’s a twist! We only focus on items marketed as gifts.

Let’s begin.

How big are iPhone cases on Amazon Merch on Demand?

Before we dive into the top-performing niches, it’s vital to understand the general iPhone case gift market.

Using Merch Informer’s Product Search module, we typed in “gift”, selected the US as the marketplace, and chose iPhone cases as the category.

Instantly, the tool displayed 500 listings that rank for this keyword. This high volume indicates that the segment is well-developed.

The average Best Sellers Rank (BSR) in the iPhone case gift niche is 662,866, suggesting great sales potential.

Diving deeper, we analyzed three core metrics – search volume, keyword saturation, and BSR.

Search volume, keyword saturation, and BSR

Understanding the search behavior of Amazon users is key to achieving high rankings and more traffic.

Using Merch Informer, we made an interesting revelation. There is no search for the keyword phrase “iPhone case gifts”.

Instead, there are broad gift variations and words linked to iPhone cases.

Here are the highest searched-for results in the “gift” domain:

  • “Gift” – 2,619,402
  • “Appreciation gift” – 295,799
  • “Boyfriend gift” – 33,417
  • “Farewell gift” – 31,483
  • “Accomplishment gift” – 1,963

The number next to the phrase represents its monthly search volume.

As expected, the most commonly used search term is the broad keyword “gift”. At the same time, we can see themes and buyer groups like appreciation, loved ones (boyfriend), goodbyes (farewell), and accomplishments also dominating the scene.

On the other hand, iPhone case searches are mostly tied to the phone’s model or size:

  • iPhone case xs – 2,621,138
  • iPhone pro case – 2,618,705
  • iPhone 15 case – 2,618,571
  • iPhone 13 case – 2,618,055
  • iPhone phone case – 2,580,882

From a seller’s perspective, the most effective keyword strategy would be creating a combination of the two lists.

Optimize your listings for both gift-inspired and iPhone case-related keywords for optimal ranking performance.

Keyword saturation

Next, we observe how many times certain keywords appear across top-performing listing titles:

  • Item type: case (859), protective (502), premium (500), scratch (500), resistant (500), shell (500), liner (500), protects (500), shock (500), iPhone (500), phone (452)
  • Purpose: gifts (760), birthday (442) Christmas (406), present (186)
  • Target audience: women (664), men (488)
  • Design characteristics: printed (500), cute (382), funny (355), pattern (152)

This data reveals trending themes, audiences, and sub-niches.

What’s peculiar is that the target audience is primarily women as opposed to men. In addition, these products are often marketed as gifts for special occasions like birthdays and Christmas.

The information from the list also uncovers valuable design details. Cute, funny, and patterned illustrations seem to stay in the spotlight.


Pricing is another key factor that deserves your attention.

Understanding the lowest, highest, and average figures in the market can help you create a bullet-proof pricing strategy.

Here are the numbers you need to know:

  • Lowest price: $9.99
  • Highest price: $39.99
  • Average price: $7.11

Based on these prices, you can calculate your royalties per sale in the iPhone case category.

Best of all, you can project your monthly revenue considering the sales performance of other sellers in the space.

The best iPhone case gift sub-niches

Having covered the basics, let’s now delve into the core details – the most lucrative sub-niches and themes.

According to Merch Informer’s Merch Hunter tool, several areas generate the highest sales in the iPhone case gift domain. These include hunting, fishing, Christmas, and dogs.


More than 500 bestselling listings rank for “hunting gift” in the iPhone case category. With an average BSR of 49,249, this is a niche with significant money-making opportunities.

But there’s even better news. The hunting hobby segment in the iPhone case niche also holds the highest average price from all trending sub-niches ($19.47).

Sellers who price around the market average (a strategy we highly recommend) will yield the highest royalties per sale in hunting iPhone case gifts.

The variety of designs is rich, with duck, deer, camouflage, and feather-related elements dominating.

The number one hunting iPhone case gift listing is “iPhone SE (2020) / 7 / 8 Mallard Drake Duck Hunting Bird Watcher Gift by Black Fly Case”. It sells for $17.99 (slightly below the average of $19.47) and has a BSR of 24,908.

This product generates around 132 monthly sales, rewarding the merchant with $381 in revenue.


The fishing niche is very similar in terms of market saturation. More than 500 listings have made it to the chart-topping list, with an average BSR of 43,386.

Interestingly, some of the most popular keywords used among top performers in this space include:

  • Bass
  • Largemouth
  • Dad
  • Birthday
  • Christmas

From this list, we can pinpoint the dominating audience (dads), the wave-creating occasions (birthdays and Christmas), and attractive designs (largemouth bass).

A look into the most successful listing in the niche shows how this data can be used in real life.

The “iPhone SE (2020) / 7 / 8 Largemouth Bass Fishing for men Cool Fish Hunting Gift Case” listing is optimized for “largemouth bass” and for broader keywords like “fishing”. The product sells for $17.00 (again, just below the average of $18.49), has a BSR of 49,532, and lands around 58 sales.

Working out the math, the seller receives royalties of around $127 with earnings of $2.19 per sale.


A loved holiday around the world, Christmas is a highly attractive iPhone case gift sub-niche.

In fact, it’s the market with the lowest average BSR (21,203) and the highest prices ($82.00). This indicates that a well-crafted strategy can secure a lot of sales and fruitful financial rewards.

The themes that take center stage here include audiences (women, men, children), colors (reds and greens), and holiday-related elements (Santa, snowflakes, snowmen, and polar bears).

Analyzing the top-selling items, we came across “iPhone 7 Plus/8 Plus Christmas Wrapping Pattern Polar Bear North Pole Xmas Gifts Case”. At $19.95 (close to the market average of $18.51), this product has a BSR of 90,968 and enjoys around 34 sales per month.

Using Amazon Merch on Demand’s royalty calculator, we identified that the revenue from this listing is around $150.


Last but not least, dog iPhone cases make a perfect gift, especially for pet lovers and kids.

Although in this list, this category stands out with the highest average BSR and, therefore, lowest sales volumes.

Examining the trending keywords, we came across popular breeds (terriers and German shepherds), audiences (women, pet owners, girls), and styles (funny, cute).

The “iPhone 14 Dalmatian Print Black Spots Pattern Dog Art Print Gifts Case” listing is the market leader here, sold at $16.99. The item has a BSR of 263,008 and earns the merchant around 52 sales per month.

Translating this into revenue, the seller receives royalties of roughly $113 from this iPhone case.

Our recommendations

To help you enter the iPhone case gift space as a winner, we’ve summarized a few core best practices to follow.

Our tips are broken down into three main categories:

  • Keywords
  • Pricing
  • Design

Keywords: Sellers who want to do well in the iPhone case niche need to do one simple but essential thing: include the keyword “gift” in their title. This will enable you to take advantage of the two-million-plus searches on Amazon Merch on Demand. We recommend diversifying your keywords with others related to sub-niches and special occasions such as birthdays and Christmas. Ideally, sellers should also optimize for audience-related phrases.

Pricing: It may be tempting to price your listings at the higher end of the market, sometimes reaching $80. However, think strategically and make data-driven decisions. Our research into the best iPhone case gift themes proves that pricing your products close to the average is the best way to go.

Design: It may be obvious, but the design you choose to create for your gift iPhone case should be of exceptional quality. Speaking to your audience through catchy illustrations and graphics is key. Consider the top-used visual elements on money-generating iPhone cases. Source inspiration from the leaders and apply proven techniques to your own designs.

Final thoughts

The iPhone case gift market presents a promising avenue for diversifying your portfolio and boosting your sales. But to achieve this, you’ll need a well-researched, reliable plan.

Merch Informer offers a gateway to key insights like BSR, keyword saturation, search volume, pricing, and design.

What’s even more appealing is the affordability of this robust tool, at just $9.99 per month.

All you need to do is sign up and take advantage of the millions of insights it can yield with just a click of a button. Try it today.

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