Welcome to the third installment of the case study and Happy New Year! December went by incredibly fast to wrap up the year and there was lots of traveling, people out of the office, and spending time with family but among all of that, we still managed to make some progress with the case study. December also marked the end of Q4 (and really good sales!), so let me set the stage by saying: EXPECT lower sales moving forward for the next few months. This is completely normal and to be expected as the holiday shopping season is over. It is also the reason why I tell everyone that the majority of their designs should be evergreen once they have […]