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Merch by Amazon gives you massive reach—but it doesn’t give you customer data. Email marketing bridges that gap by helping you: Build relationships with customers Drive repeat sales and loyalty Control timing and frequency of your marketing Launch new designs with greater impact In this article, we’ll walk through exactly how Merch by Amazon sellers can leverage email marketing—legally and effectively—to grow sales and engagement. 1. Understanding Amazon’s Limitations Important: Amazon strictly limits how you can contact buyers on their platform. You cannot email customers offering promotions or directing them away from Amazon. But you can build your own email list off-Amazon—from your website, social channels, or other sales platforms. Once you’ve built your list, you can: Notify subscribers of […]

Running print-on-demand designs on Amazon isn’t only a numbers game—it’s about timing, momentum, and interaction. Limited-time promotions—flash sales, seasonal offers, and targeted campaigns—can generate bursts of visibility that propel your listings to page one organically. But without data-driven timing, you risk wasting promotional firepower. This guide shows how to plan, launch, monitor, and refine promotions using MerchInformer’s toolkit: Why promotions matter Timing with trend and search data Choosing which products to promote Planning the promotion details Optimizing listings and ads ahead of launch Executing the campaign Monitoring impact with MerchInformer Post-campaign steps Avoiding common mistakes Actionable campaign checklist Let’s turn visibility into sustained success—sparingly, but strategically. 1. Why Short‑Term Promotions Work Limited-time promotions deliver value beyond immediate sales: Organic rank […]

In today’s digital landscape, social media is one of the most powerful tools for marketing and brand awareness. Whether you’re selling custom t-shirts, phone cases, tote bags, or tumblers through Amazon on Demand, the key to success lies in getting your products in front of the right audience. But with millions of posts flooding platforms like Instagram, TikTok, and Facebook every day, how do you make your merch stand out? The answer: a viral social media campaign. There are countless strategies, tools, and platforms available to promote your print-on-demand (POD) products, and entire books could be written on the subject. But in this guide, we’ll focus on the most effective techniques tailored specifically for POD sellers. From crafting shareable content […]

Innovation is a primary factor in determining success with any ecommerce endeavor. The most effective innovation when it comes to marketing your MBA products is to develop relationships with influencers and affiliates. This strategic alliance has emerged as a pivotal force in propelling major brands to new heights, and it can do the same for you. We’re going to show you how to leverage influencers and affiliates to empower your MBA line, exploring how their collective power can supercharge your goals into tangible success stories. Influencers and MBA: The Dynamics of Contemporary Influence “Influencers” are exactly what the word says: individuals who wield an outsized influence over an audience that trusts their opinions. It’s no different than the old-time “star […]

Selling merch designs on Merch by Amazon is a rewarding venture as it can help you bring home a sound profit. It’s a cost-efficient way to start an off-hand business as the side gig doesn’t require a financial investment on your behalf. All that you have to worry about is coming up with an attractive design that buyers will love. Although this may sound easy, if you’ve been a Merch by Amazon Seller for some time now, you’ll probably agree that it’s a challenge to keep the creative juice flowing. You may have started fresh and full of innovative ideas. However, as time goes by, it’s completely natural to start finding it difficult to find your muse and come up […]

By now, everyone probably knows that Merch by Amazon has currently shut down their USA printing facilities because of COVID-19. Just recently Merch by Amazon let us publish drafts so that we can get ready to launch products as soon as they are back up and running. During this time, many people have decided to stop working on their print on demand business completely. Here at Merch Informer, we like to focus on things we can actually control! There is going to be a good opportunity to set some things up so that by the time that Merch gets back to normal, we can get ahead of everyone else! So, with that in mind, let’s go over one of my […]

What if I told you that you could sell an extra 100 shirts every single day through Merch by Amazon? Sounds a bit far fetched I know. The great thing about understanding marketing though is that this is VERY achievable if you know what you are doing. Most people rely on organic traffic through Amazon to sell their shirts. This is great and something I love doing myself. Amazon seems to have an almost endless amount of organic traffic that will shop and buy products all day long. If you rely on that traffic only, you are doing yourself a disservice. You are fighting for that organic traffic that EVERYONE else is fighting for when getting ahead of the game […]