Keywords are the backbone of any successful Merch by Amazon strategy. They bridge your designs and the customers searching for them, helping your products stand out in a crowded marketplace. This refresher course revisits the essentials of keyword research and implementation, offering actionable tips to elevate your product listings. Let’s explore how to effectively conduct keyword research and utilize keywords to optimize your Merch by Amazon listings. Why Keywords Matter At their core, keywords are what connect potential buyers with your products. When customers type phrases into Amazon’s search bar, the algorithm scans product listings for relevant matches. If your listings include the right keywords, your designs are more likely to appear in search results. Effective keyword use accomplishes two […]