Kinky merch: What are the raunchiest t-shirts on Amazon MOD and why do they sell so well?
You wouldn’t be wrong to assume that raunchy and kinky t-shirts sell incredibly well on Amazon Merch on Demand. Perhaps because it’s a topic that’s taboo; perhaps because it can come with a lot of associated humor.
Either way, kinky t-shirts are a category you should explore if you want to diversify your portfolio.
In the following sections, we dive deep into this niche, offering valuable insights that will help you create a winning sales strategy.
How big are kinky t-shirts on Amazon Merch on Demand?
To get a better understanding of the market, we relied on Merch Informer’s features and capabilities.
At the start of our research process, we examined three core metrics – keywords, search volume, and BSR.
Here’s what we found.
Keywords, search volume and BSR
Using Merch Informer’s Product Search module, we typed in the word “kinky”, selected the US as the marketplace, and chose t-shirts as our category.
The tool instantly revealed that listings ranking for this keyword have an average Best Sellers rank (BSR) of 2,286,995. The leading listing has generated a total of 52 sales.
But we took our research further and explored “sexy”, too. This keyword yields an average BSR of 5,155,185, while the top merchant has made 99 sales.
On the other hand, listings ranking for “rude” have an average BSR of 3,521,781. The dominating seller here has scored 104 sales.
Other related words that we explored include:
- “Raunchy”: BSR – 1,448,502; Sales – 48
- “Adult humor”: BSR – 4,439,946; Sales – 140
- “Dirty humor”: BSR – 1,095,261; Sales – 180
As it turns out, “dirty humor” and “adult humor” have the highest number of sales and highly competitive BSRs. We, therefore, concentrate our remaining research on these two keywords.
Here are the most popular alternatives we identified:
Dirty humor
- “Dirty tshirts adult humor”: search volume – 6 417
- “Dirty humor christmas shirts for women”: search volume – 4,483
- “Dirty humor shirts for women”: search volume – 4,449
- “Dirty t shirts for men adult humor”: search volume – 4,410
- “Dirty t shirts for women adult humor”: search volume – 4,405
Adult humor
- “Adult humor t shirts”: search volume – 6,158
- “Adult humor tshirts”: search volume – 6,060
- “Adult humor tshirt”: search volume – 5,939
- “Adult humor shirts”: search volume – 5,924
- “Adult humor shirt”: search volume – 5,799
Although this is not an extensive list, we can quickly surmise that these two seed keywords get a lot of traction and have a high combined search volume.
Next, we analyze the keyword saturation to identify if merchants are taking advantage of this search volume.
Keyword saturation
Keyword saturation represents the number of times certain keywords are used in listing titles.
This is important as it uncovers the words that top sellers are utilizing to attract traffic and boost visibility.
A look into this strategy can help you select essential niche keywords that can improve your performance.
So, let’s see what the top picks from the “dirty humor” and “adult humor” keywords:
Dirty humor
- Dirty (1,750), funny (1,131), humor (763), adult (597), joke (341), naughty (198), jokes (185), fun (133), sarcastic (128), gag (125), sex (116), offensive (103), inappropriate (81), adults (76)
Adult humor
- Humor (2,072), funny (1,895), adult (1,862), sarcastic (593), dirty (356), joke (336), offensive (199), sarcasm (193), gag (181), adults (163), hilarious (158), humorous (151), laugh (139), inappropriate (136), fun (119), rude (100), sexual (100), naughty (100)
The main keywords used by merchants in their titles nicely reflect the search volume for these products.
They use words like “humor”, “funny”, “dirty”, “offensive”, “naughty”, and others to accurately represent the themes of this segment.
Pricing
But how are these sellers pricing their listings?
A sneak peek into the highest, lowest, and average prices in the market can unearth the potential profitability in the niche. It can also give you an idea of how you can competitively position your t-shirts.
Using Merch Informer we discovered the following:
Dirty humor
- Lowest price: $8.66
- Highest price: $34.95
- Average price: $18.80
Adult humor
- Lowest price: $13.38
- Highest price: $82.98
- Average price: $19.05
Instantly, you’ll notice that dirty humor t-shirts sell for up to $35, while adult humor t-shirts can cost around $80.
This is a substantial difference, indicating tremendous royalty differences.
However, the average prices in these niches are very similar and close to the $19 mark. If you follow a strategy that suggests pricing around the average, you’re likely to earn nearly identical returns per sale.
What are some of the bestsellers doing right?
Now, let’s delve into the techniques applied by the bestsellers.
Seller 1: Dirty humor
- Title: 2 In The Pink 1 In the Stink Dirty Humor T-Shirt
- Seller: Funny Dirty Tees
- Price: $18.95
- BSR: 19,601
- Sales: 149
Seller 2: Adult humor
- Title: Camel Towing Retro Adult Humor Saying Funny Halloween T-Shirt
- Seller: Vepa Designs Cute Easy Lazy Halloween Costume
- Price: $16.98
- BSR: 11,988
- Sales: 243
Below, we dissect these two listings’ strategies from the perspective of keywords, price, design, and profitability.
Keywords
A closer look into the two titles reveals that both sellers target the seed keywords: “dirty humor” and “adult humor”.
Neither title uses multiple niche keywords except to indicate the humorous part of the product’s design in question.
Pricing
What’s more, is that both creators price their products within the average for this niche ($18.95 and $16.98).
This is a popular strategy for new market entrants. It makes the item affordable for shoppers and quickly increases popularity.
The pricing of these listings indicated that both merchants are receiving similar financial gains.
Designs
The designs have highly sexual connotations, making it clear that the main target audience is adults.
While the “dirty humor” bestseller has a design-only approach, the “adult humor” t-shirt uses a combination of design and text.
What is the turnover in this niche?
We’ve reached the most essential part of our research – profitability.
What are the two most successful listings earning?
Seller 1
- Price: $18.95
- Sales: 149
- Royalties: between $3.41 and $4.89
- Estimated profitability: $508.09 – $728.61
Seller 2
- Price: $16.98
- Sales: 243
- Royalties: between $1.93 and $3.41
- Estimated profitability: $468.99 – $828.63
Based on these calculations, we can deduce that sellers can make between $400 and $900 in sales in this kinky niche.
This is an attractive financial opportunity for a side gig. It’s especially tempting for those seeking to diversify their portfolio with ideas that are relatively simple to get into.
Our recommendations
Based on the insights we extracted from Merch Informer, we now share key insights and best practices for penetrating the kinky t-shirt space.
Implementing these tips and tricks will help you create a more holistic sales strategy for optimal results.
Keywords: Both best-selling kinky t-shirts outline the design on the front of the product and supplement their titles with keywords such as “dirty humor” and “adult humor”. However, diversifying your listing with other powerful keywords is recommended. For example, incorporate words like “kinky”, “raunchy”, “naughty”, and others. As a result, you’ll reach a wider audience and improve your rankings.
Pricing: In a highly competitive market, keywords won’t be enough. It’s essential to remember that pricing also plays a key role. The data from above confirms that pricing your kinky t-shirts around $18 will yield the best results. Asking for a number that’s too high will alienate your customers, while pricing too low will send a signal of low quality. By positioning your listings around the $18 mark, you can earn more than $800 and bring in satisfactory revenue into your account.
Designs: Within this niche, you’ll find various text-only, design-only, and combination t-shirts. However, the paramount consideration is to ensure your design is irresistibly catchy. It should carry a sense of humor and grab the user’s attention immediately. Steer clear of overcomplicating your design – simplicity is key. Ensure your message is crystal clear and resonates with your adult target audience.
Final thoughts
As we wrap up, we can easily say that the kinky niche on Amazon Merch on Demand is worth your time.
If you’re wondering how to excel in this space, we’ve got the solution.
It’s using Merch Informer to help assist you with your research and preparation efforts in a simple and user-friendly way.
Gain access to key market insights, competitor data, and more at just $9.99 per month and take your kinky t-shirt performance to the next level.
