There are 41.6 million African Americans living throughout the United States. This represents a large chunk of the total population at 12.4%. It is therefore a significant market that Amazon Merch on Demand sellers should not underestimate. To find out what sort of merch is mostly being sold to this group, and what the top sellers are doing right to reach this audience, take a look at our key findings below. How can you uncover the ethnicity of a buyer audience on Amazon? In order to uncover the ethnicity of a particular buyer audience on Amazon, a few defining features must be considered. These relate to popular holidays, needs and wants, as well as geography and psychographics. Popular holidays are […]