Since we started Merch Informer, we have seen almost every pricing strategy in the book. This is something that most people will probably never agree completely on, and thus, has been the topic of hot debate in the past. Should you price high to be seen as the premium option? You WILL make the most royalty per shirt this way, that is for sure. Should you price right in the middle of the pack of designs and try to compete less on price, but more on unique, amazing designs? Or, do you throw all of that out the window and attempt to make only a few cents per shirt sale and price at the bottom of the barrel in the […]