[toc] Today I have a very special post from none other than our good friend Michael Essany! You may know his name from our interview here (which at this point is almost a year old!), or maybe because he has showed up in the media multiple times. We know him because he covered Merch Informer on a news website before we really got going and started our conversation early. However, the main reason you probably have heard of him is because he has one of the most raved about Merch weekly guides out there called the Merch Momentum Strategy Guide. With such a following, and being interviewed for the guide in the early days ourselves, we kept seeing mentions of […]










