Let’s talk about merch fonts: How to choose and apply them for maximum profit

merch fonts

Fonts are an essential part of any merchandise design, yet are often overlooked. They can help convey the right message and attract the perfect audience. At the same time, making the best font choice is commonly a challenge.

In the following sections, we explore fonts on Amazon Merch on Demand in detail. We examine the bestsellers and offer tips on how to choose, apply and use them for maximum profit.

Diversifying the two main types of font schools

In the realm of typography, two primary font schools reign supreme – Serif and Sans Serif. Understanding the fundamental differences between these two schools is crucial when it comes to crafting profitable merch fonts.

Serif fonts exude a classic charm, featuring small lines or strokes at the end of each letter. These lines, known as “serifs,” provide a sense of formality and authority, making them a go-to choice for printed materials such as books and newspapers. Times New Roman, Georgia, and Baskerville are prime examples of Serif fonts that are widely recognized for their traditional appearance.

Conversely, Sans Serif fonts are a modern marvel that evokes a minimalist aesthetic, bereft of any serifs. This style lends itself well to digital media, with a clean, simplistic look that is easy on the eyes. Popular Sans Serif fonts include Arial, Helvetica, and Verdana.

How to select the perfect font for your merch

When it comes to creating profitable merch fonts, both serif and sans serif fonts are powerful tools that can help elevate a design, depending on the niche and style. For designs that require a more traditional and authoritative look, serif fonts are an excellent choice. Meanwhile, sans serif fonts are a perfect match for designs that require a clean, modern, appearance.

Ultimately, the key to selecting the perfect font for a profitable merch design is to consider all relevant factors. The following tips will come in handy:

  • Consider your target audience – The font you choose should be appropriate for your target audience. For example, if you’re targeting a younger demographic, you may want to use a modern, playful font. On the other hand, if you’re targeting a more mature audience, a more classic, elegant font may be more appropriate.
  • Keep it legible – Your font should be easy to read, even from a distance. Avoid overly complex or ornate fonts that may be difficult to decipher.
  • Use contrasting fonts – If you’re using multiple fonts in your design, make sure they contrast each other. This will help your message stand out and be more memorable.
  • Don’t be afraid to experiment – Try out different fonts and see which ones work best for your design. Play around with font sizes, spacing, and colors to create a unique and eye-catching look.

A font that complements the overall style and is easy to read can help increase the design’s appeal and efficacy, leading to greater profitability and success.

Various fonts found in bestseller listings

Now that we’ve covered the basics, let’s take a look at some of the most popular fonts used by top performers across different merch categories.

Frankfurter SB Bold (Sans Serif)

The Frankfurter SB Bold font is one that fits into the Sans Serif family. It’s a bold, condensed typeface with a modern, geometric feel. The letters have rounded corners and the strokes are slightly tapered, which gives the font a sense of dynamism and movement.

When analyzing the top-performing merch products, we detected this font across different categories, like t-shirts and long sleeve shirts. Let’s look at two examples.

The “Cinnamoroll It’s my Birthday T-Shirt” is among the first t-shirts in terms of sales, with a BSR of 2,932 and around 810 monthly sales. For $19.98, this listing generates substantial royalties for the seller. Considering that the royalties for a t-shirt with this price is $4.89, the listing creates earnings of around $3,960. The overall design is playful, indicating that the target audience consists of younger individuals.

A similar pattern can be seen in one of the highest-sold listings in the long sleeve category – “Aggretsuko Kawaii Rage Long Sleeve T-Shirt”. In this case, the product enjoys a BSR of 11,229, lands around 243 monthly sales, and sells for $29.99. Similarly to the previous example, the design is youthful, with a mix of text and imagery that blend in well. In this case, the royalties are $5.96 per sale, equating to a total of $1,448 monthly profit from this listing alone.

It’s no coincidence that this font style dominates in niches where potential customers are likely to be close to their teenage years. It inspires a modern feel, yet dictates an active lifestyle and a bold personality.

Barley C4 Regular (Sans Serif)

The second trending font style we recognized is the Barley C4 Regular, another option that’s part of the Sans Serif family.

Barley is a decorative, all-caps sans-serif font with a hand-drawn style that gives it a warm and friendly appearance. The letters are slightly irregular and have a rustic feel, which makes them suitable for a range of projects where a casual or organic aesthetic is desired.

We discovered this font type in both t-shirt and hoodie categories, predominantly in genres related to the characters of a popular animated series. At the time of writing this article, a number of top-selling listings are centered around this niche. This could potentially mean that the font is not the sole factor triggering buyer interest.

At the same time, an intelligent choice of font will undoubtedly position a merch design competitively on the platform.

Two of the listings that we spotted as most successful feature the main character of the animated series and a text reading “It’s My Birthday!”. While the t-shirt design generates around 720 monthly sales with a BSR of 3 223, the hoodie design lands roughly 338 sales per month and has a BSR of 7,032.

Keep in mind that the difference in performance is also related to the popularity of the category, among other factors.

Rassum Frassum Regular (Sans Serif)

Another Sans Serif font that creates waves among merch designs is the Rassum Frassum Regular. This is a comic font family with a playful typeface that features two distinct styles perfect for creating a range of comic book and cartoon-inspired designs.

The first style of Rassum Frassum is a bold, chunky version with thick, rounded letters that evoke a sense of fun and whimsy. The second style is a more refined, condensed version with sharper edges and a more streamlined appearance, making it ideal for use in smaller sizes or as a display font.

One of the unique features of Rassum Frassum is its ability to convey a range of emotions through its lettering. Whether you’re looking to create a sense of excitement, humor, or action, this font family has a style that will fit the bill.

Despite its original purpose for comic books, it fits in perfectly with a number of merch designs. For example, the animated series-inspired hoodie featuring a snail and a “Gary, come home” text. This is one of the best-performing products in this category, with a BSR of 6,742 and around 360 monthly sales. At a price of $27.99, this listing scores earnings of around $1,285 per month.

Keepsmile (Sans Serif)

The next frequently used font style among bestsellers is Keepsmile. This is a typeface that embodies a playful and friendly aesthetic with its rounded letterforms. It’s a charming Sans Serif font that can bring a sense of warmth and approachability to any merch design.

The rounded edges of Keepsmile’s letters soften its appearance, making it a great choice for designs that require a more lighthearted and whimsical feel. The font’s light and airy feel also makes it a versatile choice for a range of niches.

For example, the “SE (2020) / 7 / 8 Hello Kitty Character Front and Back Case” listing is a leader in its category and uses this specific font style. With a BSR of 12,421, roughly 281 sales per month, and a price of $17.98, this product achieves around $812 in monthly profit. This may seem much lower than other examples on this list. However, phone case royalties are slightly lower than other categories, which creates a clear difference.

Magic Retro Regular (Serif)

Just as you’re probably getting ready to conclude that Amazon Merch on Demand sales are all about the Sans Serif fonts, we come to the final discovery – the Magic Retro Regular.

Magic Retro Regular is a serif font that features a unique and playful retro style. It’s characterized by its bold, thick serifs and rounded terminals, which give it a distinctive look and feel. It has a fun and quirky vibe that can add a touch of nostalgia.

Although we saw this font among many chart-topping listings, we’ll focus on a particular merch design – the “send it to darrell, send it to daryl, send it to darryl Sweatshirt”. The design here features nothing but a “Send it to Daryl” white text positioned on a black background. Despite its simplicity, the listing has a BSR of 1,375 and secures around 243 sales per month at a price of $17.99. Put otherwise, the seller makes around $515 from this merch design.

Connecting the dots

We can conclude that Sans Serif fonts are unquestionably more popular than Serif alternatives on Amazon Merch on Demand. But even if you’ve uncovered the most attractive fonts, remember that they are only a piece of the puzzle.

To be successful on Amazon Merch on Demand, there are additional factors to consider, like listing optimization, price, niches, and more. Having access to this data will empower you with the ability to perform extensive and accurate research. Unlock your potential as a merchant by utilizing the features and capabilities of Merch Informer and make all the right decisions on your road to the top.


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