Posts archive for February, 2024

Not everyone can be clever enough to come up with a single phrase that is original, clever or compelling enough to stand alone on a t-shirt and sell by the truckload. Wouldn’t it be nice if we could just push a button and churn out hundreds of black t-shirts with brilliant catchphrases in white type (I’m looking at you, social media scammers selling get-rich-quick AI schemes)? For the rest of us, we have to rely on, oh, good design skills. Notice I didn’t say talent. Skills can be taught. So don’t think that if you’re not a born designer or never went to design school, you can’t create attractive, saleable designs. In fact, with just the knowledge in this piece, […]

No matter how successful your existing Merch By Amazon business is, you know it takes a lot of work. Coming up with ideas, designing them, hating them and doing them over again, refining them until you know they’re gonna sell… Wouldn’t it be great if there was something that could do all the work for you? If you believe the hucksters crying out from the postage-stamp-sized ads in the Facebook margins, A.I. will do it all for you! Well, to quote the late Harry Dean Stanton, Photo from “Alien” ©Twentieth Century Fox. Watch it here. I can say from experience that A.I. is not smart enough to create designs that will resonate with your customer base with a simple push […]