Is fishing an actual Amazon Merch on Demand niche that you can enter and profit from?

Fishing is often regarded as a peaceful and calming activity, but that doesn’t mean fishermen lack a sense of humor. In fact, many fishermen express their love for a good joke through the t-shirts they wear.

And what better way to cater to this audience than by creating your own humorous t-shirt designs to sell on Amazon Merch on Demand?

While there is already a substantial presence of over 70,000 funny men’s t-shirts in the platform’s listings, you can still enter this niche with original and creative designs.

In this article, we’ll discuss exactly how you should do this.

How big is the fishing niche on Amazon Merch on Demand?

To assess the size of the fishing niche on Amazon Merch on Demand, we conducted a search using Merch Informer’s Products Search module.

The keyword “fish” yielded a Best-Seller Rank (BSR) of 7,122,711, while “fishing” had a lower BSR of 6,161,205.

Now, let’s delve into some of the related keywords used by buyers searching for fishing-related t-shirts on Amazon Merch on Demand.

Keywords and search volume

After examining over 40 longtail keywords provided by Merch Informer, we found only one relevant and highly connected keyword for the fishing niche: “Fishing fish” with a search volume of 80,060.

While the remaining keywords were mostly related to fishing items and products rather than apparel, “fishing fish” stands out due to its exceptionally high search volume. However, let’s explore the usage of this keyword in listing titles in more detail.

Listing saturation

Based on our observations using Merch Informer, it appears that the words “fishing” and “fish” are the most commonly used keywords in seller titles compared to others related to this niche.

Here’s a breakdown of the usage of these keywords in seller titles:

  • Seed keyword: fishing (4,859), fish (2,245)
  • Secondary keywords: funny (635), loves (375), lover (354), rod (331), bass (279), lake (231), freshwater (192), angler (189), catch (156), fly (156), river (147), boat (143), sea (143), reel (121), hook (117), water (116)
  • Target audience: fisherman (578), men (348), dad (302), women (252), fishermen (234), fisher (212), kids (209), friends (197), girls (193), boys (147), mom (144), son (141), father (112), husb (108)
  • Occasion: Christmas (314), day (303), birthday (295), gifts (229), present (198), hobby (111)

This breakdown confirms our earlier findings regarding buyer intent. Over 4,000 titles incorporate the seed keywords “fishing” and “fish,” indicating a significant number of sellers already operating in this niche. This is further supported by the presence of over 70,000 listings for funny men’s fishing t-shirts on Amazon.

Furthermore, the secondary keywords revolve predominantly around fishing accessories and locales, while the target audience consists primarily of fishermen who may also be dads and fathers. However, there is also a focus on women and girls as potential customers in this niche, which could be worth exploring as a sales strategy.

Lastly, these t-shirts are primarily purchased as gifts for various occasions, aligning with the primary hobby of fishing and serving as a delightful addition to a fisherman’s collection.


To evaluate the fishing niche on Amazon Merch on Demand, we also need to consider pricing. Luckily, Merch Informer provides immediate answers regarding the lowest, highest, and average prices.

  • Lowest price: $12.60
  • Highest price: $39.99
  • Average price: $18.67

What are some of the bestselling merchants doing right?

Now, let’s examine what successful merchants in this niche are doing right. By analyzing real examples of bestselling authors on Merch Informer, we identified two sellers who are thriving:

Seller 1

  • Seller: Mimi’s Got Fish To Catch Fishing
  • Title: Mens Of Course I Come Fast I Got Fish To Catch Fishing Gifts T-Shirt
  • Price: $21.99
  • BSR: 243,360
  • Total number of sales: 7

Seller 2

  • Seller: BoredKoalas Fish Fishing Shirts Fisherman Gifts
  • Title: Born Fishing Forced To School Funny Bass Fish Fisherman Boys,Short Sleeve T-Shirt
  • Price: $15.99
  • BSR: 260,322
  • Total number of sales: 6


Both of these bestselling sellers target a male audience. Seller 1 focuses on “men,” while seller 2 targets “boys.”

Both t-shirts incorporate humor, and they use the keywords “fish” and “fishing” in their titles. Seller 2 also includes additional keywords like “funny” and “bass” to highlight a specific type of fish.


The average price in this niche is just under $19. Seller 1 prices their product nearly $4 above the average, while seller 2 prices it $2 below.

Despite the pricing difference, both sellers have achieved success through a combination of clever keyword usage, competitive pricing, and engaging and humorous designs. Let’s take a closer look at their designs.


In both cases, the designs feature a combination of imagery and text. Seller 1 uses vibrant colors to attract attention to their product, while seller 2 relies on blue and white colors for both the text and the image.

Additionally, having an image of a fish in the design is crucial, as it captures the attention of the target audience. A picture truly speaks a thousand words, and when there’s an image of a fish, it is likely to resonate with your target audience.

What is the profitability in the fishing niche?

Now, let’s address the profitability of the fishing niche. To determine approximate profitability, we multiplied the price by the number of sales for each seller.

Here are our findings:

Seller 1

  • Seller: Mimi’s Got Fish To Catch Fishing
  • Price: $21.99
  • Total number of sales: 18
  • Approximate profitability: $395.82

Seller 2

  • Seller: BoredKoalas Fish Fishing Shirts Fisherman Gifts
  • Price: $15.99
  • Total number of sales: 6
  • Approximate profitability: $95.94

From this analysis, we can deduce that accurate pricing is a crucial strategy, as it can make a significant difference in earnings, ranging from nearly $100 to nearly $400.

Our recommendations

Of course, we can’t finish this article without offering our recommendations for this niche. Here are our observations and suggestions for those seeking to enter the fishing niche:

  • Keywords: It is essential to incorporate the keywords “fish” and “fishing” in your title. While most sellers target men and boys, be aware that there is also a substantial female audience. Additionally, consider including secondary fishing-related keywords mentioned earlier.
  • Pricing: The average price in this niche is $18.67. However, you can price your products slightly higher. Seller 1, who priced their item $4 above the average, has greatly benefited from this tactic. A few dollars can translate into a $300 difference in sales.
  • Designs: Your designs should be clever and witty. Consider featuring a prominent image of a fish in motion within your design. Remember, the design and text should complement each other. Avoid overcrowding with excessive text, but strike the right balance between text and imagery.

The bottom line

In conclusion, there is a substantial demand for fishing t-shirts on Amazon Merch on Demand. However, this also means there is intense competition to secure top rankings. To succeed, you need assistance, and Merch Informer is the ideal tool to help you achieve your goals.

The monthly subscription for Merch Informer is a minimal $9.99, making it a worthwhile investment for your print-on-demand side gig.

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