Keyword Research Friday – Merch Informer Made Easy

Just finishing up some keyword research to send off to my designers and thought I would share part of my process. Apologies I am posting this a day late, but this is just one easy way you can utilize Merch Informer to save a bunch of time and find a bunch of untapped niches.

Step 1: Find a starting place

Typically when I sit down in the morning, I have no idea what I want to research for that day. I was thinking about getting to the “decision maker” in any business and realized that you first have to get past the “secretary” which is where I started my search.

Step 2: Niche down

Secretaries work hard and are often under appreciated. From a few searches, I found that the keywords: “secretary appreciation” and “secretary appreciation gifts” both have some customer demand behind them and sales to back it up.

Both of these are Niched down, but not enough. From here, I decided to compile a list of different secretary “types”:

Administrative Secretary
Executive Secretary
Legal Secretary
Office Secretary
School Secretary
Litigation Secretary
Medical Secretary
Real Estate Secretary
Unit Secretary
Church Secretary
Financial secretary

Each of those categories can have appreciation shirts created. I like to cast a wide net in niched down niches. Once I have determined what niches here work for me in terms of sales, then I will create more designs for that particular sub category.

Note: I create all UNIQUE designs. There will be no “boiler plating” or “scaling” here.

Step 3: Synonyms

From here, I added some synonyms to my list from shirts that are already proven sellers. Here is a quick rundown of things to take a look at:


You can either dive down into these individually or simply use them in your listing once you have some designs to list.

Now all that is left is to get some designs created or make them yourself. Pretty easy and straight forward!

    • Basically just using a template and swapping out certain words. So think of a template design and all you would do is switch out the “profession”. You could take a single design and turn it into 200 designs by simply putting in 200 different profession names. In my experience these are a waste of time and space.

  • I’m wondering why you chose ‘secretary appreciation’ even though the search volume was 40. I usually skip over these because I assume nobody is searching for these terms. This is where I get lost and confused in my research process.

    • It shows there is demand there, but that it is not super saturated so I would go ahead and throw some shirts up. The higher tier you are at, the better this idea is. If you are in the smaller tiers, you might want to go where there is MORE demand.

    • You want to look for customer demand with as little competition as possible. Those two things make the best niche.

  • Newbie question here:
    I have an exact phrase that i want to get data for. It’s a play on a word with double meaning (portrayed through an image). So do I research the keyword based on the phrase, or on the image? If one has good results and the other doesn’t, can I be sure mine will fall into the correct category?

  • Great information here. I have been invited to sell Merch and I’m in the process of design research. High demand, low competition. How does one know what the competition is of a certain design?

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