All posts by Merch Informer

If you want to grow, the first question you should ask yourself is, “What am I doing right?” Hard work is sometimes the answer. It’s not always luck. It is sometimes the cost. Whatever the reason for one of your product’s success, it’s in the data. That’s why the first step in this journey is to analyze the data from your successful 2023 products so you can replicate and build on that success in 2024. And data can sometimes come from unexpected places. It’s the first of four steps centered on “Products,” and it’s probably the most fun. As you have experienced, Merch-By-Amazon (MBA), with its powerful print-on-demand capabilities, has revolutionized the world of apparel and merchandise sales. This lowering […]

The world of print-on-demand (POD) merch offers endless creative possibilities. But one crucial aspect of designing top-performing products is choosing the right colors. Why? Because different tones have a profound impact on our emotions, perceptions, and buying decisions. In this article, we’ll explore the psychology of colors and how they can affect your POD gig on Amazon Merch on Demand. Understanding color psychology Whether you’re designing t-shirts, phone cases, or any other POD item, understanding the psychology behind colors is a powerful tool. It can help you create visually appealing and emotionally resonant products that connect with your target audience on a profound level. Achieving this will ultimately unlock exciting opportunities and fruitful gains for you as an Amazon Merch […]

In the vast and competitive realm of Amazon, where over 200,000 new sellers joined the platform in 2020 alone, safeguarding your intellectual property is paramount. Copycatting is a pervasive challenge that can result in lost sales, diminished customer trust, and even the blame for poor product quality. This is a personal one for me. In the early 2000s, I created the first military-style “Zombie Hunter” t-shirt. This was a labor of love because I always loved what was, at the time, an ignored sub-genre of horror movies. Having been a veteran of licensed gear, specifically of “Star Trek”, I decided to create a fictional zombie-hunting organization called the Zombie Emergency Response Operations, or Z.E.R.O. Before that, I created was a […]