How To Make The Most Of Merch Informer’s Product Research Toolkit
Selling your unique designs through Merch by Amazon is undoubtedly one of the best ways to make a passive income online.
But let’s be honest. It won’t be easy unless you know exactly what you’re doing.
Getting started without having the research to back your decisions is something like going into a maze blindfolded.
However, your experience as a Seller on Amazon doesn’t have to be an uphill battle thanks to Merch Informer’s Product Research tool. Without beating around the bush, let’s dive right into it and see how the tool’s features can help you create designs that sell like crazy.
Product Research Toolkit Overview
If you’ve ever done product research on Amazon the traditional way, you’ll agree that it’s a daunting process. You end up spending hours looking up keywords, checking out different products, and jumping from tab to tab. It’s a safe bet that you’ll end up with so much unstructured information that you won’t be able to decide on how to move your designs and print-on-demand products forward.
Merch Informer’s Product Research vastly simplifies this process by providing some incredibly powerful tools.
- Product Search
- Merchant Search
- Merch Hunter
- Competition Checker
- Etsy/Pinterest Search
- Trend Hunter
- Merch Archive
Before we dig deeper into each one and show you how they can turn your print-on-demand business into a success story, let’s go back a step to the basics. To be a successful Amazon Seller, you’ll need to know what types of products customers love, what designs they buy, what keywords to use, what descriptions work, and what the right prices are in a niche.
The Product Research toolkit can help with all of the above.
A Deep Dive Into The Features
As a product search engine, Amazon relies heavily on keywords for product rankings. In other words, to make the sales you’re after, you’ll need to know what products are ranking for what keywords. Product Research will help you see what types of products customers are spending money on in a given niche and what type of keywords these products are ranking for.
You can instantly see the best-sellers in a given niche, along with how they’re priced. You can also see the average BSR, or best seller rank, to get an idea of the customer demand in the niche.
To help you optimize your listings, and use keywords that customers are searching for, you’ll also get a list of the most used keywords that facilitate sales. When you dig deeper and look into specific products, you’ll have access to the following information:
- Product title
- Name of merchant
- Estimated monthly sales
To keep data organized and at your fingertips whenever you need it, you can add products to your favorites.
Another cool feature is looking at the BSR over time to spot any reactions to price, seasonality sales, etc.
And it only gets better.
Spotting successful merchants on Amazon only takes a few minutes, even for newbie users. Their products are everywhere and people love them. But what makes them so lucrative? Can you take an example and adapt some of their strategies to your own designs?
Merchant Search gives you a sneak peek into what successful brands or merchants are doing, what strategies they’re using to get their products across to potential buyers, what niches they’re actively selling in, and more.
You can easily identify what works well in a niche, check out the best-selling designs, and use this information to skyrocket your business.
Speaking of design, appearances may often be misleading in life, but not in the print-on-demand business. Design sells – there’s no question about it.
Merch Hunter makes design research a piece of cake, no matter how experienced or advanced you are in the world of design or art. All you need is to see the designs that sell and use them as inspiration for your own. And this is exactly what Merch Hunter does.
The tool lets you identify the best-selling designs in less than a minute. It’s up to you if you want to get 100 of the best sellers at a time or to dive deep and go for 500 results at once. Your search can be based on BSR, category, price range, and keywords.
You may have created an outstanding design, but how confident are you about the use of keywords in your titles, descriptions, and product features?
Competition Checker allows you to figure out how competitive a keyword or phrase is and how you can rank for those specific keywords. By running a quick search on a particular keyword, you’ll get insights into how many products are currently being sold using that keyword, how many of them have a BSR or actually sell, and a total score. The total score is an amazing piece of data to have, as it shows you how easy it is to rank for a keyword on a scale from A (easy to rank for) to F (could be a bit of a challenge).
Competition Checker helps you identify the right keywords and figure out a winning strategy right away.
Looking at what people are doing on Amazon to get high sales numbers is great, but what if you could also tap into data from other popular channels like Etsy and Pinterest?
You can find inspiration by exploring what people love and actively buy across these key product search engines and turn your designs around for the best. Some of the results may not even be on Amazon yet, which gives you the opportunity to stay ahead of the pack in your core market.
Trends are a powerful key to boosting sales for those who know how to take advantage of them. This tool allows you to track the t-shirts that are gaining popularity right now, or discover evergreen merch that gets consistent sales over time.
Life as an Amazon Seller is much simpler with insights that can help you stay ahead of the curve, and spot trends as they’re developing. And by getting a clear-cut picture about the all-time greatest items, you can make a strong entry even in highly competitive niches.
But what if you want to know what happened before a trend hits?
That’s also a possibility.
Merch Archive allows Sellers to look at the best-selling t-shirts during a specific period in time. This makes it easy to spot past trends or the lead-up to the current ones. You can see what types of products were selling last year or the year before, around Christmas or Thanksgiving, or just right after a big event or news. You’ll also see pricing, features, and average monthly sales.
Creating An Effective Strategy On Amazon
Becoming a successful Seller on Amazon is fundamentally about the market data that shapes your decisions. Merch Informer’s Product Research toolkit offers all the insights you need to quickly grow your print-on-demand business.
Here are the ways in which Product Research can help you create a stable strategy that will make you more money.
- Optimize listings with best-ranking keywords
- Choose designs that work by looking at top-performing designs by other Sellers
- Select a niche if you’re brand new or looking to expand your business
- Set the right prices on your designs based on nice-specific price analytics
- Stay ahead of trends using Merch Archive and Trend Hunter
- Take advantage of seasonality spikes and be prepared in advance
There are a myriad of ways that this tool can dramatically improve your Amazon strategy. But in summary, it can help you make informed decisions about your choice of niche, design, price, keywords, and other success-defining factors.
Wrapping It Up With An Example
The more sales you make, the more royalties you’ll receive, and the more money you’ll make on Amazon. Your financial success as an Amazon Seller is heavily dependent on all of the mentioned above, and more.
Say that you’ve come up with the coolest Christmas t-shirt design ever and you’re thinking of selling it in as early as November for $30 per piece. Is the price right? Is November too early?
In order to get the answers you need, go to Merch Archive, choose the 1st of November, and explore the top-selling t-shirts on that day. Next, look through the whole month to see when Christmas designs start selling, check how they’re priced, and see what their BSR looks like. This will help you decide whether your Christmas strategy is right or needs an update. It can even show you how many sales you can expect to make considering the average monthly sales information from other products.
This is just one tiny example of the way you can utilize Merch Informer’s Product Research toolset.
The rest is in your hands. Good luck!