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Branding Module Pt. 1: Leveraging Your Merch by Amazon Products for Effective Branding

In the sprawling marketplace of Merch by Amazon (MBA), your brand needs to shout louder than a New Yorker hailing a cab in rush hour. So, buckle up! We’re about to take a deep dive into the art of using your own MBA product to brand itself, from strategic logo placement to creating a style so distinct, it’s recognizable from a mile away. We’re not just slapping designs on products; we’re building a brand empire. STRATEGIC LOGO/BRAND PLACEMENT ON MBA PRODUCTS The apparel and fashion worlds are full of examples where the designer’s name or the company’s brand are incorporated into the product’s design. Since the days of Calvin Klein jeans, designers no longer hide behind their work, but feature […]

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Branding Module Pt. 3: Building Your Merch by Amazon Brand on Social Media: A Complete Strategy

Social media. The blessing and curse of marketers. Back in the day, your promotion went in one direction: toward the customer. The only way the customer talked back was through the wallet. If they bought, they liked you. If they didn’t, then they didn’t. Now, the customer talks back. And boy howdy do they. Your brand on social media is a complex mixture of planning, content generation and babysitting, um, I mean, customer service. Like everything else you do as an independent entrepreneur, you’re going to need to juggle many elements to successfully tailor your social media to represent your brand. VISUAL BRANDING ON SOCIAL MEDIA It’s the first thing potential customers see. Think of your social media as window […]

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Marketing Module Pt. 1: Mastering Marketing Strategies for Your Merch by Amazon Store

After three weeks focusing on branding, now we’re going to focus on marketing. And it important to make the distinction between the two. Branding is like your window display, and marketing is like handing out flyers on the corner directing people to your store. They’re different, but they are intrinsically linked. Your branding may be spectacular, but unless your marketing is successful, no-one will see it; if your marketing is successful but your branding sucks, don’t count on a return visit. The good thing about being an MBA entrepreneur is the many built-in advantages Amazon offers. So, even if you have no capital or man-hours to devote to conventional marketing, learn how to take advantage of all the opportunities Amazon […]

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Marketing Module Pt. 2: Effective Use of Social Media for Marketing Your MBA Business

If this article seems familiar at first glance, it’s because we only just discussed social media for branding your MBA business a few weeks ago. Branding and marketing are two completely difference disciplines, of course. We’re going to assume that by now you’ve optimized your social media branding and are ready to go out and get eyeballs. You can do this, of course, but like all the other elements of this endeavor, the devil is in the details. And the speed and volume of social media activity and platforms necessitate attention to every detail. CREATING ENGAGING PRODUCT IMAGERY AND VIDEO FOR SOCIAL MEDIA Again, we drove the need for compelling social media visuals in the branding article. Now you need […]

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Merch seasonality: From spring to winter, what are the most popular merch types per season?

As the wheel of seasons turns, so does the canvas of possibilities on Amazon Merch on Demand. From the bloom of spring to the frosty embrace of winter, each season brings its unique tapestry of merch trends. In this article, we take you on a journey through the seasons. We unravel the mysteries of the most popular merch types and offer insights to help you craft the ultimate sale strategy. How to identify the most popular merch types per season? Before we jump to the essential findings, it’s key to describe our research process. Discovering the top merch types throughout different seasons is a challenging endeavor. It requires access to reliable analytics tools and a creative approach. To detect the […]

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College and university-themed t-shirts: How big are they on Amazon Merch on Demand?

College and university-themed t-shirts aren’t just garments. They’re statements, badges of academic honor, and a fashion-forward way for students and alumni to showcase their heritage. Naturally, this niche attracts attention on Amazon Merch on Demand, where sellers look for creative ways to win traffic and boost sales. In the following sections, we dive into the captivating world of college-themed merch and explore how popular these t-shirts are. Merch Informer Note: Make sure you have a license to use any intellectual property of any college or university. This article is for learning purposes only. The size of the market analyzed in detail To understand how big college and university t-shirts are on Amazon, it’s essential to examine a few key metrics: […]

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Kinky merch: What are the raunchiest t-shirts on Amazon MOD and why do they sell so well?

Kinky merch_ What are the raunchiest t-shirts on Amazon MOD and why do they sell so well

You wouldn’t be wrong to assume that raunchy and kinky t-shirts sell incredibly well on Amazon Merch on Demand. Perhaps because it’s a topic that’s taboo; perhaps because it can come with a lot of associated humor. Either way, kinky t-shirts are a category you should explore if you want to diversify your portfolio. In the following sections, we dive deep into this niche, offering valuable insights that will help you create a winning sales strategy. How big are kinky t-shirts on Amazon Merch on Demand? To get a better understanding of the market, we relied on Merch Informer’s features and capabilities. At the start of our research process, we examined three core metrics – keywords, search volume, and BSR. […]

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Can throw pillows be seasonal and should you build your strategy around that?

Can throw pillows be seasonal and should you build your strategy around that

Throw pillows on Amazon Merch on Demand are a creative category that attracts shoppers interested in home decor. Although not as popular as other markets, like t-shirts and hoodies, throw pillows can be a rewarding way to diversify your portfolio as a seller. But do these items experience seasonal popularity, especially during festive events like Christmas? Or maybe it’s best to approach them with a year-round strategy? In the following sections, we analyze the niche and answer these questions. A broad overview of the throw pillow category on Amazon Merch on Demand If you’re a seller with vast experience across categories, you’ve probably noticed that throw pillows are far less popular than other merch types. Using Merch Informer, we can […]

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The state of Amazon Merch on Demand bestselling niches at the end of 2023: Newcomers and all-timers

The state of Amazon Merch on Demand bestselling niches at the end of 2023_ Newcomers and all-timers

As 2023 draws to a close, the landscape of Amazon Merch on Demand continues to evolve. Luckily, tools like Merch Informer provide a sneak peek into consumer preferences and market trends throughout the year. In the following sections, we offer a 2023 overview. We unearth the emergence of new niches and expose the enduring favorites that continued dominating the market. Let’s dive into the bestselling themes on Amazon Merch on Demand, focusing on newcomers and all-time jewels. Newcomers – The emerging trends of 2023 First, let’s analyze the new niches that dominated the platform this year. According to Merch Informer, the newcomer themes that attracted the most attention this year include: Barbie Celebrate diversity Mental health and wellness Barbie The […]

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New Year’s Eve party t-shirts: A once-a-year opportunity

New Year’s Eve party t-shirts_ A once-a-year opportunity

New Year’s Eve t-shirts are a great way to diversify your portfolio. That’s especially so if you are looking to earn more income from your Amazon Merch on Demand side gig over the holidays. This once-a-year, highly anticipated event presents an excellent opportunity for sellers. Isn’t it time you tapped into a lucrative niche and made the most of it? Here’s how. How big are New Year’s Eve t-shirts on Amazon Merch on Demand? When analyzing the potential of a niche, several components must be considered. One of the most essential ones is market size. To figure out the scope of New Year’s Eve shirts on Amazon Merch on Demand, we used Merch Informer’s Product Search module. We typed in […]

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