We’ve been there. We know. Despite all the best intentions of breaking out of gate and wanting to take over the merchandizing world, after a while issue upon issue can get even the most enthusiastic of us down. And it’s really in any walk of life; your author is also involved in the independent film production world and if you want to discuss jumping hurdles, there is no finer example. And like in that industry, the merch world can get us felling disillusioned pretty quickly. It feels sometimes as if we’re being set up to somehow fail. This should be fun, no? Yes, it’s hard work but fun with a positive payoff? Yes, it should be, and it can be. […]










