It all started in the Navy. That’s when t-shirts first appear to have been introduced for soldiers to wear under their uniforms. Then, they became a sort of fashion statement. A way of expressing quirks, tastes, one’s sense of humor, their style, and even an indication of hobbies and interests. They also became popular amongst cult followers of music and films. But let’s take it back to 1977, when the “I love NY” t-shirt was born. Initially, it was created as a way to promote tourism to this bustling city. However, the logo itself became massively popular and appeared on countless t-shirts ever since then. In fact, the trend has taken the world by storm, with many major cities being […]






