Today’s guest on our interview series is someone I have never actually met in person but I feel like I almost know since we have been corresponding for so long. This is none other than Michael Essany. The first time I actually came in contact with Michael was fairly soon after we released Merch Informer! It just so happens that Michael is a very prolific writer and always has a ton to say. On that specific day, one of the websites that he writes for, decided to cover our platform. Essany’s claim to fame so to speak is in scaled designs. It boils down to finding a winner, and spinning off that winner in other directions to capture more sales. […]