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Seeing as Amazon is one of the world’s largest e-Commerce marketplaces, sellers on the platform are required to know their audience extremely well in order to cater to specific segments and enter targeted niches. Defining a target audience can be difficult. This is especially true since research about the overall Amazon demographic is conflicting. In some cases, it’s been indicated that shoppers who spend the most are in the region of 45 to 64 years old, married with kids, and college-educated. But other research findings indicate that the majority of the Amazon audience is 18 to 44 years old. Another study affirms that the most populous customers fall under the 35 to 44 and 55 to 64 brackets. On the […]

Summer is already here and it’s only natural that sellers on Amazon have one big question on their mind – what merch is trending? We’ve already dedicated an article to the best summer niches for men. Now, it’s time to explore the popular niches, trends, and demands for women in the summer of 2022. We hopped on to Merch Informer’s Merch Hunter tool to do some digging. Here’s what we discovered. What are the best niches in women’s merch this summer? Before we start, let’s be clear about one thing. Women’s merch is a niche on its own. However, there are a multitude of sub-niches that you can tap into. They will help you narrow down your audience even further […]

If you thought that the wedding niche has fallen under Amazon’s radar, you can think again. With 228,327 Amazon monthly searches for the keyword “weddings” and 211,662 for “wedding”, there’s certainly a high demand for wedding-related products on the marketplace. But since we know that no one’s exactly purchasing a wedding gown on Amazon, it’s important to look at what sort of merch, designs, and design ideas are coming to the fore. We used Merch Informer’s tools and functionalities to give you the low-down. Take a look. What is wedding merch intended for? Wedding merch on Amazon Merch on Demand is quite broad. Most of the products are related to t-shirts and these t-shirts are further segmented into various sub-niches. […]

If you’ve been selling merch designs on Amazon Merch on Demand as a side gig, you’ve probably seen ups and downs in your performance. The truth is that while the platform offers incredible opportunities to make some decent side money, there is no guarantee that all of your listings will succeed. And there’s nothing wrong with that. Even the Amazon gurus can’t promise 100% success. What matters most is the ability to spot listings that don’t perform well and make a decision that will impact your overall strategy. Should you continue selling the specific merch design or is terminating the item from your Seller account a better option? Let’s dig into this topic and reveal some valuable insights. What makes […]

Summer is here. Skies are an azure blue. You can bathe in the sunshine and breathe in the fresh air. It’s a season loved by many and there’s no better way to show off your awesome fashion sense than with a brand new men’s t-shirt. This summer, some trends are making their way through on Merch by Amazon and we’ll explore the different niches and designs. We’ll also offer advice on how to optimize your listings. Let’s get started. What are the best niches for men’s t-shirts this summer? We head over to Merch Informer’s Niche Hunter module to figure out what is trending lately and which men’s t-shirts are popular right now. Here’s what we found. Funny men’s summer […]

A huge announcement was made on January 1st of this year for those interested in listing merch on Amazon Merch on Demand. Created by A. A. Milne in the mid-1920s, Winnie the Pooh, whose copyright was previously held by Disney, is now in the public domain – a whopping 96 years later. But what does being in the public domain mean? Essentially, it’s about a specific work that can be used by the public without copyright or other legal restrictions. This should immediately signal to Sellers on Amazon Merch on Demand that there’s now one more children’s niche to explore (except for Tigger, who is not in the public domain). So how big is the kids’ market on Amazon Merch […]

The summer season offers a ton of opportunities for Amazon Merch on Demand Sellers to diversify their listings and expand their revenue stream. One such opportunity is related to festivals. Festivals are popular throughout the hot months of the year, making festival merch a lucrative niche to tap into. But, before you get excited and start planning your strategy, it’s key to get to know the market in more detail. We’re here to help you with key insights from Merch Informer. A look into the size of the festival merch market on Amazon Merch on Demand The festival merch category on Amazon Merch on Demand is fragmented because of the enormous variety of festivals. For instance, there are music festivals […]